social media coordinator
J. Wade Public Relations is a boutique lifestyle public relations and social media agency specializing in the hospitality, travel, and fitness industries. As the social media coordinator, I assisted the team in executing successful social media campaigns and influencer programs. During my time at the agency, I worked on seven hospitality and travel accounts ranging from elevated restaurants to luxury travel to real estate. I exceeded all of my clients’ social media goals each month and delivered impressive growth results. For example, I grew the following of one of my accounts in four months by 183% on Instagram and 217% on Facebook.
JOB DUTIES:
Worked on 7 hospitality and travel accounts: Four Seasons Napa Valley, The Oak, Celebrity Chef Michael Mina restaurants (Bourbon Burger Bar, Tokyo Hot Chicken, International Smoke), INDIE Superette, Extended Stay America
Assisted client communications for 5 accounts
Editorial calendar creation
Content development and editing
Aesthetic development: created content grids (feed mock-ups)
Hashtag engagement and growth strategy
Social analytics and reporting
Reactive + proactive community management
Handled creation of instagram stories
Created weekly updates and metric reports